Now it could be Tai Chi Lessons, or Karate Instruction, or Kenpo online, or any number of odd beasts, but it is all the same. It could be the covers of comics or late night infomercials, but you know what I am talking about. You can have the power to destroy eight hairy belly psycho bikers with a single, secret punch!
Now, the funny thing is, some of these things you see on the net actually work. Some of them are the product of dedicated martial artists. Unfortunately, it is still a 'buyer beware' market.
The plot line for these magic courses is usually the same. First build some common ground with the reader. Since everybody grew up and has been picked on, telling the crowd that you used to be picked on by bullies, or telling a story of bullies, is a pretty good method.
Now, you've put the idea of being picked on in the rube's head, the second step is to help him solve this problem. You've got to convince him that if he studies your style or gimmick he will be capable of fighting back. This magic formula, if you think about it, is at the heart of every kung fu movie, from Gorden Lui to the Karate Kid, ever made.
Now, except for the final step, actually taking the bucks, you've basically got it figured out. It is all that quick and easy. Convince him he has a problem, give him the solution, take his dollars. Or, if you want to define it in other terms, suspend his reality, give him a fantasy, take his hard earned moola.
Now, truthfully, some products deserve to be sold, and some should be avoided, and the way to figure out the difference is simple. If the pitch follows a script, you might want to avoid it. A guy who follows a script has done his research as to what works, and he is trying to make money.
The better choice is the guy who doesn't follow a script, but who actually has something to say. It is not a script you are hearing, but a voice that has substance and belief. It is a guy who believes in what he is doing, and is selling out of love for what he does.
This is not to say that there isn't sometimes some good stuff in some of the
Snake Oil Kung Fu Lessons, or Karate Instruction, or Kenpo Online, or whatever. Be it prison fighting or ghetto blasting, or secret spetznatz techniques taught in secret by an ancient voodoo witch doctor...there could very well be some juicy stuff, or even a new way of understanding things. Sometimes, you know, Snake Oil delivers the goods!
You won't find Snake Oil
Kung Fu Lessons at the Monster. Click over to
Monster Martial Arts and learn the real science behind the Martial Arts.
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